COMPETITION TRIBUNAL OF SOUTH AFRICA
							
							Case No: 70/LM/Aug06

In the matter between:

Barmarc (Pty) Ltd						Acquiring Firm
And
ATC (Pty) Ltd (Telecoms)
Aberdare Cables (Pty) Ltd				Target Firm
______________________________________________________________
Panel			:  DH Lewis (Presiding Member), N Manoim (Tribunal 
			   Member), and Y Carrim (Tribunal Member) 
Heard on		: 17 January 2007	
Decided on		: 17 January 2007	
Reasons Issued	: 16 February 2007	

		REASONS FOR DECISION

Approval
[1]	On 17 January 2007 the Competition Tribunal issued a Merger Clearance Certificate approving the merger between Barmarc (Pty) Ltd and ATC (Pty)Ltd (Telecoms)/Aberdare Cables (Pty) Ltd in terms of section 16(2)(b) of the Act subject to conditions. The reasons appear below.

Parties

[2]	The acquiring firm is Barmarc (Pty) Ltd (“Newco”) a newly established joint venture that is owned in equal shares by ATC (Pty) Ltd (“ATC”) and Aberdare Cables (Pty) Ltd (“Aberdare”). 
[3]	 The target firms include the telecommunication cable business and assets of ATC and telecommunications and the assets and business of telecommunication and data cable business of Aberdare. Aberdare is an ultimate subsidiary of Altron.  ATC is a subsidiary of Reunert, a public company listed on the JSE Securities Exchange (“JSE”)

Transaction

[4]	The proposed transaction involves the formation of Newco, a newly established joint venture that is owned in equal shares by ATC and Aberdare. In terms of the transaction Newco will acquire ATC Telecoms’ assets and business of telecommunications cables of ATC as a going concern. The businesses of ATC Telecoms and Lambda will be sold to Newco as a going concern, but in the case of Aberdare,   the mothballed assets Aberdare Telecoms Network (“ATN,”) will be sold to Newco.

Background

[5]	At the hearing of the matter the merging parties provided the Tribunal with insights into the background to the transaction.   Sometime in 2005 Aberdare realised that the ATN business was no longer sustainable due to prevailing market conditions. As a consequence it was forced to consider a variety of strategic alternatives, one of these being a possible partnership with ATC. The parties had had some discussions with each other during this period regarding the possible joint venture and had also consulted their major clients. Before the joint venture could be consummated, Aberdare was not able to sustain its place in the market in respect of the fibre optic and outdoor copper cables part of the business which was housed in ATN. It therefore took a decision to close its ATN operations in Port Elizabeth. The parties submitted in their filing that after ATN ceased operations, Aberdare entered into an outsourcing or sub-contracting arrangement with ATC to supply product for existing Aberdare customers, Telkom being the major one, until such contracts come to an end. However Telkom independently decided to place orders directly with ATC as opposed to Aberdare. Hence by the time the merger was notified to the Commission, Aberdare had also lost its most significant customer, namely Telkom, to ATC (Lambda).  The merging parties submitted Telkom is the dominant customer in the market. 

[6]	 An agreement on the joint venture was ultimately reached in terms of which the ATN operations in Port Elizabeth and the Lambda plant would be combined with the ATC telecommunication and cable business.

Relevant Market

[7]	The Commission defined the following relevant markets: the market for the manufacturing of indoor and outdoor cables; the market for manufacturing data copper cables and the market for fibre optic cables.   However the merging parties are not active in all of the three markets.  The only area of horizontal overlap in the parties’ activities was the market for the manufacturing of indoor copper cables. 

Indoor Cable Market

[8]	The parties provided the Commission with the following market shares for the above market.

The estimated national market shares in the market for the manufacturing of indoor copper cables.
Table 4				Market Shares [%]

Competitor	
2003
	
2004	
2005	
ATC	4	4	4	
Lambda (Aberdare)	
83	
79	
78	
Kewberg	5	7	8	
Cabletronics	4	6	6	
Intercabe	2	2	2	
Imports	2	2	2	
Total	100	100	100	
Post Market Share	
87	
83	
82	
HHI (Pre-merger)	6954	6350	6208	
HHI (Post-merger)	
7618	
6982	
6832	
Change in HHI	664	632	624	

Source: Merging parties
[9]	An examination of the Table 4 shows that the merging parties would have 82% combined post market share in the national market for the manufacturing of indoor copper cables.  However the market share accretion as a result of the merger was only 4%.The merging parties submitted that the market share of the merged entity and its competitors is not necessarily an accurate indicator of market power because these markets were bidding markets.  The ability of any player in the relevant markets to accumulate market power could be restricted by the fact that once you win a tender, your capacity to bid for more tenders is limited because you may not have all the necessary human and other resources to execute future projects.  We do not regard the indoor cable market as a traditional bidding market even though the suppliers tend to supply their cables on a tender basis. 

[10]	The reason for Aberdare (Lambda’s) very high market share in this segment is attributable to its winning the Telkom contract which constitutes 75% of this market. We were advised at the hearing that Lambda is the only supplier presently that is capable of supplying Telkom and in this respect is a monopoly supplier to Telkom irrespective of the merger. The remainder of the market is very small and will still have enough players in it to ensure competition especially once the link between Aberdare and Kewberg is severed.

[11]	Although Telkom was consulted by the Commission it has not raised this as a concern. Neotel the newly licensed entity in fixed line was also approached by the Commission, but was apparently not interested in making a submission. Presumably had they had concerns they would have done so.

[12]	 The Tribunal was also concerned that this joint venture could lead to greater co-operation between the Reunert and Altron Groups, who are competing firms in other markets outside of the joint venture. Mr Gerrit Pretorius of Reunert indicated that greater co-operation between the firms was unlikely and that the executives who would serve on the board of the joint venture would not be members of the boards of competition companies in the respective groups. The parties were willing to consider a remedy in that respect, but because of Mr Pretorius’ assurances we find it unnecessary to impose such a remedy. There is nothing in the board materials from the merging parties which suggests that this possibility is being contemplated. In future however the Commission should investigate these issues further, in joint venture mergers where merging parties continue to compete in activities outside of the joint venture.

Relationship between Kewberg and Aberdare

[13]	The Commission also investigated the relationship between Kewberg and Aberdare. Recall that in the indoor cable market Kewberg is one of the competitors of the merging entity and will post merger be the second largest competitor in this segment. The Commission discovered during its investigations that Aberdare owns 33⅓ % of a share capital in Kewberg Cables and Braids (Pty) Ltd (“Kewberg”). This was not mentioned by the parties in the merger filing. This was raised with Aberdare who stated this was an oversight. Mr Cornelius Meiring (“Mr Meiring”) of Aberdare is entitled to a board seat on Kewberg but has not exercised this right in recent years. The shareholding link is historic – Kewberg owed money to Aberdare, since it could not repay the money, the latter was given equity in the former in return. The Commission was concerned that the link with Kewberg could result in Aberdare being able to influence the operational and strategic decision making of Kewberg. 

[14]	In order to address the above concerns the Commission recommended approval of the transaction subject to the imposition of several conditions which addressed the Commission’s concerns about the relationship between Kewberg and Aberdare. 

[15]	The parties consented to the approval of the transaction subject to the imposition of these conditions. At the hearing the merging parties handed in a sworn affidavit by Mr  Meiring confirming that Aberdare had entered into an agreement to dispose of its stake in Kewberg  and that he had already submitted his written resignation as a director of Kewberg, with effect from 14 December 2006 . Given this development we find it unnecessary to impose the conditions attached by the Commission in its recommendations.    However as the sale was still subject to the approval of the Aberdare board, an event that was to take place after the date of our order, we have made it subject to the condition set out below, in case board approval is not obtained,

Public Interest

[16]	There are no public interest issues.

Conclusion

[17]	 Based on the above, we are of the view that the transaction will not result in a substantial lessening or prevention of competition in the identified markets and is accordingly approved on the condition contained in annexure A.

Annexure A: Conditions  

A. The merger is approved in terms of section 16(2) (b) of the Act subject to the following condition: 
	
1.	The sale of Aberdare Cables (Pty) Ltd (“Aberdare”) 33.3% interest in Kewberg Cables and Braids (Pty) Ltd (“Kewberg”) to S R Van Rensburg as contemplated in the affidavit of Cornelius Johannes Meiring, being effected by the 31st January 2007 (“the effective date”). 
	
2.	In the event that the sale referred to in paragraph 1 does not take place by the effective date then -
a.	Aberdare must sell its 33.3% interest in Kewberg within one month after the effective date to a buyer approved by the Competition Commission, on the basis that the buyer is independent of both ATC (Pty) Ltd and Aberdare. 

___________________					16 February 2007
Y. Carrim 							Date
Tribunal Member

 N Manoim and D Lewis concurring.

Tribunal Researcher	:  J Ngobeni
For the merging parties	: Adv D Unterhalter SC (Instructed by Derek Lotter (Bowman    Gilfillan Attorneys) and Paul Coetser (Brink Cohen  Le Roux Inc.) 
For the Commission		: HB Senekal (Senior Merger Analyst)
				  Mergers and Acquisitions