IMPACT ON COMPETITION
7)
In the previous transaction, the Tribunal had been of the view that Implats was in fact acquiring de facto control because of the minority protections the shareholders agreement awarded it. Therefore in its reasons issued on 22 February 2007, the Tribunal analysed that transaction as if Implats was acquiring full control of Afplats’ PGM interests.
8)
The current transaction essentially transfers de jure control to Implats and for this reason we do not find it necessary to reproduce the previous analysis here save to record the following:
a.
In the horizontal analysis the Tribunal found that in each of the separate markets for PGMs the market share accretions did not exceed 3%. The changes in concentration levels therefore
remain relatively low;
b.
In its vertical analysis, the Tribunal raised concerns about the possibility that the joint venture would enable Implats to control the supply of Afplat’s PGMs onto the international market thus influencing
prices. However having heard the merging parties’ submissions, the Tribunal concluded that it was unlikely that Implats would increase the refining costs for its other customers because there was
no incentive to do so.
“The affected producers may seek other alternatives including the development of their own refining capabilities. Should the
refining costs be increased, that will have very little impact on the total production costs.
The minimal impact is precipitated by the fact that it is estimated that refining accounts for a very small percentage of the total
operating costs. The operating costs for each stage are as follows: mining (72%), concentrating (10%), smelting (9%) and refining
(9%) (RT Jones, Platinum Smelting in South Africa, 1999, www.mintek.co.za).
”
9)
For those reasons, the Tribunal found that the previous transaction was unlikely to substantially lessen or prevent competition in
any of the markets which the parties are active in.
10)
While we endorse our previous findings, certain information came to light during the hearing of the current transaction regarding
barriers to entry in the PGM refining sector that are worth recording here. Until recently, only three entities were involved in PGM refining locally, Anglo Platinum, Implats and Lonmin. These refineries
refined both their own output and had toll refining and concentrate offtake agreements with third parties. The high cost of establishing and running a PGM refinery makes it economically unfeasible for smaller mining entities to refine on
their own behalf.
11)
According to Mr Mahadevi from Implats, there is a fourth refiner situated in the Eastern Cape currently operating with the capabilities to provide the “complete” refining process to PGM producers. Mr Mahadevi also stated that an Australian company, independent of the existing players, had recently entered the market with new refining technology thereby implying
that barriers to entry were low. Mr Mahadevi was unable to give details regarding the new entrant and the merging parties were asked to make written submissions on the available
refining capacity in South Africa.
12)
According to a submission filed on 4 April 2007, Heraeus has established a local subsidiary, Heraeus Refinery S.A. (Pty) Ltd, and has built a primary precious metals
refinery in Port Elizabeth, in the Coega Industrial Development Zone, which began operations in February 2007. Although Mr Mahadevi appeared to be more optimistic about this refineries capabilities, the subsequent submission indicates that
the refinery is apparently only at the preliminary stage where only material from Northam Platinum is being process. The merging
parties report that the intention is to grow the refinery in stages into a fully-fledged operation securing more supply from junior
miners.
13)
Regarding the new entrant, “Independence Platinum” the merging parties’ confirm in their later submission that Independence
Platinum has announced its intention to establish refining facilities in South Africa for the smelting and refining of the output of emerging platinum producers, using different technology to that currently utilised by other precious metal refineries in South Africa.
The new technology was developed as a result of the increasing exploitation of UG2 and Platreef resources, particularly by junior
miners. The UG2 reef and Platreef contain higher quantities of chromitites than the Merensky reef, which are difficult to smelt in
the six-in-line furnaces used by Anglo Platinum, Implats and Lonmin. Independence Platinum has an exclusive 10-year licence to utilise Mintek’s ConRoast Process, which, when used in conjunction
with the technology of Atomaer Technologies, is able to refine concentrates containing higher levels of chromitites, resulting in
reductions in capital and operating costs.
According to the merging parties, it appears that the intention is to refine base metals from PGM concentrate, to produce various base metals and a high-grade final
PGM concentrate for precious metals refining.
14)
There is no reason to depart from the competition conclusion reached in our previous decision concerning African Platinum where we
evaluated that now aborted merger from the standpoint that Implats was the effective controller. The new merger has the same economic
effect albeit that Implats increases its de iure control over the firm and its ostensible economic interest. In this enquiry the
evidence of the lowering of barriers to entry in the industry through the prospect of new players emerging at the refinery level,
whilst encouraging is too speculative at this time to be determinative. However, even if we have a more guarded view of the prospects of new independent entrants into the refinery market the merger does not raise
concerns for the reasons advanced in our previous African Platinum decision.
______________________
N Manoim
Presiding Member
M Moerane and L Reyburn concurring.
Tribunal Researcher:
M Murugan-Modise
For the merging parties:
L Morphet (Deneys Reitz)
For the Commission:
M Ngobese (Mergers and Acquisitions)
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