Relevant Geographic Market
[8]. We accept the Commissions and the parties submission that the geographic markets for the purposes of this assessment is the zoned
industrial areas by municipalities and as depicted in the Rode Report contained in the merger filing. Geographic overlap exists in
respect of both the narrow and broad product market in the following nodes:
Gauteng:
•
Linbro Park node (Sandton);
•
Eastgate node (Sandton)
•
Meadowdale node (Germiston)
•
Spartan Ext2/Aeroport (Kempton Park)
•
Isando node (Kempton Park)
•
Robertville node (Roodepoort)
•
City Deep (Johannesburg)
•
Strijdom Park node (Randburg)
•
Midrand node
•
Silvertondale node (Pretoria)
KwaZulu Natal:
•
Isipingo node (Durban)
•
New Germany node (Durban)
•
Pinetown (Durban)
Eastern Cape
•
New Brighton node (Port Elizabeth)
Western Cape
•
Epping node
•
Milnerton node
Competition Analysis of the Merger
[9]. In its competition analysis, the Commission relied on the market share data supplied by the merging parties for its assessment.
The Commission in its assessment firstly considered the narrow product categories, then the broader industrial property market, and
the areas of geographic overlap in respect of each product category. We will now consider both products markets.
A. Narrow Assessment
[10]. Post the merger Growthpoint’s market share in each of the narrow product market will be as follows:
In the Linbro Park, it will be 1.6%; in Meadowdale 2.9%; in Spartan Ext 2/ Aeroport node 1.4%; in Midrand 5.9%; in Epping node 4.4%;
in Milnerton 10.4%; in New Germany node 4% and in Pinetown it will be 1.3%. According to the Commission, this is unlikely to raise
any competition concerns, as the market shares remain low. We agree with this conclusion.
Market for the provision of industrial warehousing in the Isipingo node
[11]. In this node, the Commission found that there is no estimated number of industrial stands available for this node. The merging
parties had provided the Commission with estimated total size of the area 4 000 000m². The Commission used the estimated total size in this node and found that the acquisition of only one warehousing space in this node
is unlikely to raise any serious competition concerns. Pre-merger both the merging parties had one warehousing space each in this
node. We agree with this conclusion.
Market for the provision of industrial warehousing space in the New Brighton node.
[12]. In this node, the parties were unable to provide the Commission with the number of stands located in this node. However, the
Commission found that Growthpoint has only one property in this node and Metboard only has one as well.
Conclusion on the narrow assessment
[13]. We agree with the commission that this transaction is unlikely to raise any serious competition concerns. The Commission also
found that in the seven of the eleven markets assessed, Growthpoint is only acquiring one or two properties within the nodes identified.
B. Broad Assessment
[14]. Post the merger Growthpoint’s market share in each of the broad product market will be as follows:
Below is a table reflecting the combined market share of the merged entity for industrial property
| Area |
Market Share |
| Eastgate node (Sandton) |
2.9% |
| Meadowdale node (Germiston) |
5.8% |
| Spartan Ext2/ Aeroport node (Kempton Park) |
2.3% |
| Isando node (Kempton Park |
7.9% |
| Robertville (Roodepoort |
3.75% |
| Strijdom Park node (Randburg) |
2.7% |
[15]. In the Silvertondale node, (Pretoria) both Growthpoint and Metboard have only one industrial property each in this node. According
to the Commission, any accretion in the market share is unlikely to raise any serious competition concerns. In the New Brighton node
post merger, Growthpoint will only hold two properties. According to the Commission if the total size of the relevant node is considered,
Growthpoint’s market share is insignificant.
[16]. Based on the above analysis we agree with the Commission that no serious competition concerns are likely to arise in any of
the markets above. The Commission found that the highest combined market share would be 17% in the broader industrial property market
in Pinetown node. The Commission further found that of the sixteen considered, in nine of these, there is an acquisition of just
two or less properties. In the remaining seven markets, other than the Midrand node, Growthpoint has a small presence.
Public interests
[17] .No public interests issues arise from this merger.
Conclusion
[18]. We conclude that the merger will not lead to a substantial lessening or prevention of competition in the identified markets
and is accordingly approved.
___________
M. Mokuena
16 August 2006
Date
M Moerane and U Bhoola concurring
Researcher: J Ngobeni
For the Merging Parties: Ms I Gaigher (Jowell Glyn Marais)
For the Commission: Seema Nunkoo (Mergers and Acquisition)
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