On 22 March 2006 the Competition Tribunal issued a merger clearance certificate approving the merger between BCE Foodservice Equipment
(Pty) Ltd and Basfour 3018 (Pty) Ltd. The reasons appear below.
The Parties
2.
The acquiring firm is BCE Foodservice Equipment (Pty) Ltd (”BCE Foodservice”). BCE Foodservice is owned by the following
shareholders in the percentages indicated:
Investec is owned by Investec Limited, a company listed on the JSE and is not controlled by any single shareholder. The other companies
controlled by Investec Limited are not relevant for the purposes of this decision.
3.
The primary target firm is Basfour 3018 (Pty) Ltd (“Basfour”). Basfour is controlled by Mr Boner. Basfour controls Goldscene
International Limited, which operates or appears from one time to have operated only in China.
The Merger Transaction
4.
BCE Foodservice will acquire 100% of the issued shares in Basfour from Mr Boner.
Rationale for the Transaction
5.
The proposed transaction is viewed as providing an opportunity for BCE Foodservice to combine its business with that of Consolidated
Importers and Exporters (Pty) Ltd, which was acquired by Basfour from ABSA.
6.
The proposed merger is perceived by the parties as benefiting them through the combined expertise and international networks of the
management teams of the two merging parties in the field of importing products into South Africa.
The relevant product markets
7.
While the merging parties operate within a broadly defined distribution market, their products
do not overlap in a narrowly defined market. In the latter, they operate within separate product markets and serve different customers.
BCE Foodservice is a specialist wholesaler that supplies professional industrial, kitchen and catering equipment for use in the hospitality
industry and food service industry, while Basfour is a general wholesaler of household goods and supplies a wide range of inexpensive
household items to retailers and other general wholesalers.
8.
There is an overlap between some of the products distributed by BCE Foodservice and Basfour. This overlap relates to kitchenware and
smaller utensils. However, the extent of the overlap is minimal and it does not substantially prevent or lessen competition.
Effect on Competition
9.
In a broadly defined market the combined market share of the merging firms is estimated to be less than 15% post merger. The market share post merger is considered
small and consequently, does not raise serious competition concerns. Moreover, there are other companies which will compete with
the merging parties in the distribution of their various products. BCE Foodservice competes with Hendler & Hart, Steel King Centre,
Capital Catering, Chef Master, Catering and Trading Supplies. Basfour competes with Metro Cash and Carry, Makro, Wechsler, Louis
Schmidt, Tru Africa and Africa Direct. These companies will continue to compete with the merging parties post-merger.
Public Interest
10.
There are no public interest issues that may raise serious competition concerns.
Conclusion
11.
We conclude that the merger will not lead to a substantial lessening or prevention of competition.
07 April 2006
Y CarrimDate
Concurring: M Moerane and L Reyburn
For the merging parties:
Desmond Rudman, Werksmans Attorneys
For the Commission:
Seema Nunkoo, Mergers and Acquisitions
SAFLII:
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