The relevant market
15. Clidet 517 is a newly formed shelf company created solely for the present transaction. It has not conducted any business yet. A brief description
of the activities of Clidet 517’s shareholders follows.
16. Mbube is a newly formed BEE consortium, and has not yet carried out any business activity. Mbube’s shareholders are the Gantsho Trust,
the Roodebloem Trust and the Woodforbe Trust. The parties advised us at the hearing that none of these trustees control Mbube. Neither
the Gantsho nor the Roodebloem Trust has any other investments other than an interest in Mbube. The Woodeforbe Trust is an investment
trust which owns a BP service station in Cape Town and an interest in Kovacs (Pty) Ltd (“Kovacs”). Kovacs holds an interest
in Mesa Energy and is active in the oil industry.
17. Nokaneng Trading, Limosa, MKMVA and PDI are investment entities, and are not active in any market/s as it stands now. Three shareholders, i.e., Alex Mogane, Shima HM Nokaneng
and Sharon Maleka, control Nokaneng Trading. Sharon has a 10% interest in Silver Unicon Trading 33 (Pty) Ltd, which although has not yet acquired a mining licence nevertheless intends to operate in the coal mining industry.
18. We turn now to consider what the primary target firms provide and/or supply.
19. Giostra is a newly formed company, and is not active in any market yet.
20. Dorbyl is a highly diversified industrial group of long established businesses offering a wide range of products and services in the mining, rail, materials handling, ship repair and heavy engineering industries.
21. GRS consists of 2 roofing manufacturers: Browbuilt Metal Sections (“Browbuilt”)
and HH Robertson (“HHR”). Both companies manufacture and supply commercial and industrial steel roof covering and wall
cladding profiles (concealed fix and pierced fix), steel floor decking profiles and lightweight metal roofing systems.
22. Midas is an investment holding company which operates through its subsidiaries. It is a leading distributor and value-added provider of
automotive parts, services and accessories from global manufacturers to the end-user in South Africa.
23. Busaf manufactures bus bodies for the bus industry and refrigerated insulated trailers for the freight transport market. It is also a distributor
of ERF trucks and parts.
24. DFC operates nationally, and manufactures and distributes a wide range of valves and submersible pumps. Its product range includes a
number of well-known brands such as Vent-O-Mat, Saunders, VOSA, Glenvalve, Biman and Clayton. No other player supplies the identical
range of products as DFC.
25. Kulungile consists of 2 divisions, viz., Baldwins Steel and Stalcor. The former processes and distributes carbon steel whilst the latter division
processes and distributes stainless steel and aluminium. Kulungile also operates nationally.
Impact on competition
26. In light of the facts set out above, the Commission submitted that the proposed transaction was unlikely to result in the substantial
lessening or prevention of competition in the relevant market. From all the information and/or evidence submitted before us, there
appeared to be no overlap in the products and/or services of the acquiring firm vis-à-vis those of the target firms. The merging
parties indicated that they both operate nationally. The merging parties intimated that the deal was in fact an empowerment transaction
which would result in the introduction of a BEE entity into the various primary target firms, and thereby gain an opportunity to
participate in a variety of markets. The merging parties were adamant that no vertical integration would result from this merger.
27. We did not see any reason (irrespective of any market definition adopted) to deviate from the Commission’s submissions that
the transaction was unlikely to result in the substantial lessening or prevention of competition. We accordingly approve the merger
unconditionally.
Public Interest Concerns
28. The parties intimated that no negative impact on employment was envisaged, as the primary acquiring firm was a newly formed entity
with no employees. There are no other public interest issues at stake.
_______________ 18 January 2005
Norman Manoim Date
Concurring: MTK Moerane and Medi Mokuena
For Giostra Investments:
Jean Meijer & Tsakane Mhlanga (Cliffe Dekker Attorneys)
For Clidet 517: Eric Mabuza (Mabuza Mabunda Inc.)
For the Commission:
Makgale Mohlala (Mergers & Acquisitions)
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