The Merger Transaction
The primary acquiring firm is Liberty Group Limited (“Liberty”), which is controlled by Liberty Holdings Limited, which
in turn is controlled by Standard Bank Group Limited (collectively referred to as “the acquiring group”).
The primary target firm is Wedelin Investments (Pty) Ltd (“Wedelin”). 70% of Wedelin’s entire issued share capital
is held by Executive Investment Portfolio Company (Pty) Ltd. Wedelin’s only asset is a portion of land in Mitchell’s Plain, Cape Town, on which the Promenade Shopping Centre (“Promenade”) has been constructed
The transaction involves Liberty acquiring the entire issued share capital of Wedelin. Liberty will accordingly acquire control of
Promenade. According to the parties, the acquisition of Wedelin will help it diversify its property portfolio.
The Parties’ Activities
As stated above, Wedelin’s only asset is Promenade which comprises rentable retail property space.
The acquiring group is active in the broader banking and non-financial services, including interest in the retail property sector.
Although the acquiring group has several retail properties across South Africa, it does not own property in the Mitchell’s
Plain area. It does however, own and lease two retail properties in Belville, Cape Town.
Impact on competition
According to the Commission, because Belville and Mitchell’s Plain are not in the same geographic market, the transaction does
not result in a geographic overlap in the activities of the parties.
We do not find it necessary to make a definitive finding on the relevant markets, as we are of the view that the merger will not result
in a substantial lessening of competition. We have no other concerns and are satisfied that there are no significant public interest
issues, which arise, and we accordingly approve this transaction unconditionally.
10 June 2005
D Lewis
Date
Concurring: N Manoim and M Moerane
For the merging parties: D Rudman and P Stein (Werksmans)
For the Commission: M Matsimela (Mergers and Acquisitions)
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