The Transaction
The parties to the transaction are Sanlam Life Insurance Limited (“Sanlam Life”), Sanlam Independent Financial Services
Limited (“IFS”), Thebe Investment Corporation (Pty) Ltd (“Thebe”), Safrican Insurance Company Limited (“Safrican”)
and Newshelf 503 (Pty) Ltd (to be named Thebe Community Financial Services (“TCFS”). Sanlam Life and IFS are wholly owned subsidiaries of Sanlam Limited (“Sanlam”). Thebe controls Safrican and TCFS.
The merger transaction involves the restructuring of certain of the financial services entities within the Thebe Group and thereby
introduces Sanlam (through Sanlam Life and IFS) as a strategic partner. According to the parties, two indivisible transactions are
contemplated. Firstly, Sanlam Life is acquiring 55% of the issued share capital of Safrican. Secondly, IFS is subscribing for 30%
of the issued share capital of TCFS.
Impact on Competition
The Sanlam Group has five operational clusters involved in life insurance (through Sanlam Life), short term insurance, investment,
banking and independent financial services (through IFS). Sanlam Life is a registered long-term insurer, which covers individual
products and group products. IFS is an investment holding company and has minority in a number of entities. Safrican is also a registered long-term insurer offering long term insurance products to individuals and to groups. Thebe is a broad-based black empowerment investment holding company.
With regard to the first transaction, the Commission found an overlap in the activities of the merging parties in respect of the provision
of group and individual life insurance policies. The Commission however, defined a broad market for the provision of long term insurance based on the fact that an insurer, which is
issued with a license to render long-term insurance, has a choice to either provide group cover and/or individual cover. Therefore,
according to the Commission, from a supply side substitution point of view, an insurer which is rendering group cover can render
individual cover and visa versa.
In the second transaction, the Commission identified the following relevant markets:
1.
the provision of administration, consultancy and brokerage services; and
2.
the provision of electronic money transfer services.
The Commission based their finding on the following:
1.
Sanlam Life and Total Care Strategy (Pty) Ltd (subsidiaries of Sanlam) as well as Simeka Employee Benefit Holdings (Pty) Ltd (which
IFS has a minority shareholding in) operate as administrators, consultants and brokers to groups. Thebe Employee Benefits, a wholly
owned subsidiary of Thebe, also operates in this market.
2.
Multi-Data (Pty) Ltd, a wholly owned subsidiary of Sanlam Life and Thebe Investment Trasactiv, a wholly owned subsidiary of Thebe
both provide electronic money transfer services.
According to the Commission, the increment in market shares in all the above markets will be less than 1% and therefore does not raise
any competition concerns. Furthermore, the Commission is of the view that in all the relevant markets identified, the merged entity
faces competition from other players with larger market shares.
We do not find it necessary to make a definitive finding on the relevant markets, as we are of the view that the merger will not result
in a substantial lessening of competition. We have no other concerns and are satisfied that there are no significant public interest
issues, which arise, and we accordingly approve this transaction unconditionally.
19 April 2005
N Manoim
Date
Concurring: Y Carrim and L Reyburn.
For the Acquiring firm:
I Gaigher (Jowell Glyn & Marais)
For the Target firm:
J.Katz (Webber Wentzel Bowens)
For the Commission: M Mohlala and E Mtantato (Mergers and Acquisitions)
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