To determine whether a scheduled route does constitute a separate market, the European Court of Justice stated in Case 66/86 Ahmed Saeed Flugreisen (1989) ECR 803 paragraph 40:
“ The test to be employed is whether the scheduled flight on a particular route can be distinguished from the possible alternatives
by virtue of specific characteristics as a result of which it is not interchangeable with those alternatives and is affected only
to an insignificant degree by competition with them.”
Similarly, in Virgin/British Airways, OJL 30/1 of 14 February 2000, at para 42, the Commission applied this test to determine that BA flights were sold on a variety of product markets for air transport to and
from the UK, depending on the needs of passengers and the alternative modes of transport available.
We accordingly find that the three city-to-city pairs constitute the relevant market for the purpose of the predatory pricing complaint.
We now turn to the question of whether Nationwide has established that SAA is dominant in these markets.
Nationwide in its reply evidenced its claim by putting up data establishing that SAA’s seat capacity on the routes in question
exceeds 45% of total seat capacity on these routes. Nationwide submitted two schedules setting out SAA’s seating capacity for each of the three routes on two selected days, as
a percentage of the total market, both in relation to that of Comair and itself. This schedule is reproduced below:
On Friday 24/11/00:
| Route |
SAA |
Nationwide |
Comair |
JNB-CPT |
59% |
13% |
28% |
JNB-DBN |
62% |
15% |
22% |
JNB-GRG |
77% |
24% |
|
On Monday 27/11/00:
| Route |
SAA |
Nationwide |
Comair |
JNB-CPT |
64% |
10% |
26% |
JNB-DBN |
63% |
10% |
27% |
JNB-GRG |
68% |
32% |
|
SAA points out that seat capacity data are not identical to passengers’ conveyance data, the ultimate test of market share.
We should add that total seat capacity shares may differ from seat capacity shares in the lower fare classes. This latter is the market segment in which the
complainant principally competes and accordingly one may expect that its share of seat capacity in these fare classes may be somewhat
higher than its share of total seat capacity.
We should also note that SAA has not itself presented data contesting the allegation of dominance in the three relevant markets. SAA
had ample opportunity to do so as the Tribunal had allowed both parties to file supplementary affidavits. It has contented itself
with presenting data for the domestic air travel market which, it concludes, establishes that SAA has a 43% market share. It is not
clear why if SAA has data on total domestic market share, they do not have data on city-to-city routes. We suspect they do and their
reluctance to disclose their data on the routes but to instead rely on a methodological quibble only strengthens Nationwide's contention
that they enjoy more than 45% of these routes. It is not unknown in competition analysis to utilize a surrogate for sales in calculating
market share where actual sales are not known. For instance in Virgin/British Airways, OJL 30/1 of 14 February 2000, at paragraph 90, the Commission, in evaluating BA’s dominance in the market for air travel services, analysed its position on the UK markets
for air travel. The Commission identified a combination of factors that lead to the conclusion that BA enjoyed a dominant position
in the market for air travel one of which was to examine how many slots BA held at airports as the extract below demonstrates:
“BA’s dominance arises from its position on the UK markets for air travel. …BA’s position on the markets for air
transport is reinforced by the substantial portion of the slots it holds in the relevant airports and by the system of grandfathering that currently exists for their reallocation. This system, hampers new entries and reinforces
the position of well-established airlines…for example in winter 1998 BA held 38% of the weekly slots available at Heathrow.”
What further strengthens Nationwide’s contention is that SAA’s domestic market share figure of 43% is very close to the
threshold of 45%. Even if the seat capacity figures exaggerate SAA’s actual share they are all sufficiently well above the
45% figure to suggest that SAA is dominant on all three routes is established by reason of the presumption contained in section 7(1)(a).
Even if SAA’s market share is below this figure of 45% the onus in terms of section 7(b) is on it to rebut the inference of
market power. Nothing in the record on the history of pricing and of SAA’s strategic maneuvering since 1998 suggests that it had done this.
For this reason, it is also unnecessary for us to decide whether the respondents constitute a single controlled entity and hence
their market shares be combined as we find SAA dominant based solely on its share of the relevant market.
We conclude then that Nationwide has established that SAA is dominant in the three relevant markets for the purpose of the claim of
predatory conduct.
1.2
Is there evidence of abuse?
We must then go on to consider the question of whether an abuse or prohibited practice has been established, in terms of section 59(1)(a).
The restrictive practice alleged here is commonly referred to as ‘predatory pricing’. Predatory pricing or ‘predation’
is a term of art in competition law and economics and its meaning is precisely captured in Section 8(d)(iv) of the Act which prohibits
dominant firms from engaging in the practice of ‘selling goods or services below their marginal or average variable cost’. This price-cost relation must be established for a predatory pricing charge to be sustained in terms of this section. Once this
relationship is established an anti-competitive act is presumed and the respondent then has the burden of showing that there are
“technological, efficiency or other pro-competitive, gains which outweigh the anti-competitive effect of its act.”
By way of example a respondent could explain that its conduct is justified in order to meet the competition, introduce new products
or get rid of obsolete stock.